The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.
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The machining industry is a unique business category. The complexity of the equipment that is used, the tools and systems that drive that equipment, and the highly detailed nature of the parts that are made – all make machining a special breed of business.
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Marketing is rife with models and concepts – many of which, when compared, are contradictory and either too complex or too shallow. My military training leads me to believe that models should be as simple as possible and should resonate with the knowledge and understanding that comes from empirical evidence and experience.
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When it comes to getting your business’s message out to the world through advertising, competing with much larger businesses can be the greatest hurdle. These big brands often have significant advantages
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We all know that there are significant parallels between business strategy and military strategy.
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Asymmetric Marketing applies concepts of asymmetric warfare to the world of modern business.
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