Guerrilla Marketing

Why Guerrilla Marketing Must Evolve

By Mark Hope / January 20, 2021 / 0 Comments

The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.

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CNC Machining Worker

Six Tips for How to Grow Your Machining Business

By Mark Hope / January 15, 2021 / 0 Comments

The machining industry is a unique business category. The complexity of the equipment that is used, the tools and systems that drive that equipment, and the highly detailed nature of the parts that are made – all make machining a special breed of business.

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A Ferrari Engine to Illustrate The Asymmetric Marketing Engine

The FiveAxis Marketing Engine

By Mark Hope / May 6, 2020 / 0 Comments

Marketing is rife with models and concepts – many of which, when compared, are contradictory and either too complex or too shallow. My military training leads me to believe that models should be as simple as possible and should resonate with the knowledge and understanding that comes from empirical evidence and experience.

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Local Marketing | Asymmetric Marketing

Local Advertising Can Give You a Boost

By Mark Hope / February 7, 2019 / 0 Comments

When it comes to getting your business’s message out to the world through advertising, competing with much larger businesses can be the greatest hurdle. These big brands often have significant advantages

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The Art of War Book | Asymmetric Marketing

FiveAxis Marketing – Levels of Planning

By Mark Hope / February 6, 2019 / 0 Comments

We all know that there are significant parallels between business strategy and military strategy.

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David vs. Goliath Mural | Asymmetric Marketing

FiveAxis Marketing – What is it?

By Mark Hope / February 5, 2019 / 0 Comments

Asymmetric Marketing applies concepts of asymmetric warfare to the world of modern business.

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