The cloud is the great equalizer for today’s startups. It is one of the few areas where a startup can access the same resources as large corporations. When you are thinking about starting a new business, there are a lot of factors and decisions at play that can seem overwhelming. […]Read More
It may seem like a good idea to use a free email provider and, by the way, you already have that @gmail address that you have been using for years. Why go to all of the bother and expense to change now?
These email services are meant for personal use and should not be used for your business email. Here are three reasons why:Read More
The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.Read More
The machining industry is a unique business category. The complexity of the equipment that is used, the tools and systems that drive that equipment, and the highly detailed nature of the parts that are made – all make machining a special breed of business.Read More
Marketing is rife with models and concepts – many of which, when compared, are contradictory and either too complex or too shallow. My military training leads me to believe that models should be as simple as possible and should resonate with the knowledge and understanding that comes from empirical evidence and experience.Read More
I’ve heard this quote many times in my life and I have used it liberally with my teams. I believe that it is a variation of a quote by Louis Pasteur. Dwight Eisenhower said, “Luck is where preparation meets opportunity.” Both of these quotes highlight the necessity for preparation.Read More